The Forward Thinking CFO · Numeritas – Episode 28 – Lawrence Edwards-Smajda – Haier UK & Ireland

In this episode of The Forward Thinking CFO, Stephen Aldridge was joined by Lawrence Edwards-Smajda, CFO of Haier UK & Ireland, the mastermind behind a number of well-known big brands like Hoover and Candy. 

Lawrence’s journey to Haier is a fascinating one, beginning with what was essentially a 12-month interview that paved the way for a captivating story you won’t want to miss.

An experienced finance professional and commercial leader who has performed and succeeded in many varied and pressurised positions and situations, Lawrence brings an incredible wealth of experience to this episode.

During their fascinating discussion, Stephen and Lawrence delve into:

  • Implementing SAP and navigating digital transformation
  • Standardising data and processes for success
  • Managing a business amidst a pension scheme deficit
  • Reorganising UK operations and finance functions effectively
  • Developing a commercial finance strategy in alignment with business objectives

Whether you’re an established CFO or aspiring to be one, in this fascinating conversation, you’ll gain plenty of valuable insights from a true leader in the field.

We’re keen to hear your thoughts on this episode, so please get in touch below with any feedback you have.

If you want to find out more about Lawrence, check out her LinkedIn profile – 

If you want to learn more about Haier Group, have a look at their website at –