Did forecasting models fail us when it comes to COVID-19?
This article explores why the risk of a future pandemic wasn’t considered in forecasts and how we can learn to build business resilience, using frameworks like PESTLE and Porter’s Value Chain to identify risks. We also introduce our “MATA” method.
Click the link below to read this article.
https://www.linkedin.com/pulse/did-forecasting-die-covid-stephen-aldridge-gbyee
